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UGG IS THE VIRTUE OF A FASHION STATEMENT

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Science is on our side with studies supporting the effects of clothing and accessories on cognition. For example, putting on a suit can increase abstract and strategic thinking, and wearing red has the potential to increase your heart rate.Fashion has the power to shape the people we become, affecting not only how we view ourselves but also how others view us.

Harvard Business School professor Francesca Gino, a behavioral scientist, noted that when a person makes nonconformist fashion choices, he or she is perceived as more powerful and often held in higher regard than someone who dresses more conventionally. Gino has called this “the red sneaker effect,” and it’s something you should keep in mind the next time you’re shopping and trying to justify something that isn’t particularly practical. Okay, so maybe a gold-studded boot won’t go with as much as a simple black flat, but if that boot gives you an extra bit of confidence.